Things Fall Apart and The Second Coming Essay - 521 Words

Things Fall Apart and The Second Coming nbsp; nbsp; nbsp;nbsp;nbsp;nbsp;nbsp; The Second Coming nbsp;nbsp;nbsp;nbsp;nbsp; By William Butler Yeats nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Turning and turning in the widening gyre nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; The falcon cannot hear the falconer, nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Things fall apart; the centre cannot hold; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; Mere anarchy is loosened upon the world, nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; The blood-dimmed tide is loosened, and everywhere nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; The ceremony of innocence is drowned nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; The best lack of†¦show more content†¦The poem is based on changes and it implies that when mere anarchy is in play, the whole community lets go and things fall apart. The only reason why the society fell apart is because the people did not stand up for their religion and government. They let the missionaries change their ways. That was also referred to in the poem. The poem stated that things fall apart when the center cannot hold. nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; At the bottom of page 176, Obierika quoted that the white man has put a knife on the things that held us together and we have fallen apart. I think that Achebe is trying to give William Butler Yeats some type of recognition because in the beginning of the book, Achebe included a stanza from the poem. nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; The blood-dimmed tide is loosened, and everywhere nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; The ceremony of innocence is drowned nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; First of all, I think this means that once the white missionaries interfere with their religion, it could encourage the whites to feel they could do anything to their society and the people would not say anything. For example, After the white missionaries introduced their religion, they tried to introduce British law and forceShow MoreRelatedCompare Things Fall Apart And The Second Coming805 Words   |  4 Pages The novel Things Fall Apart by Chinua Achebe and the poem â€Å"The Second Coming† by W. B. Yeats are both highly praised pieces of literature. After reading the two works, one can come to the conclusion that there is a strong correlation amongst them, hence Achebe naming his novel after a line in the poem. Both pieces highlight a strong, stable society that is disturbed by change which comes with much chaos and confusion. In Things Fall Apart, one can interrupt that when you think things are perfectRead More Essay on themes in Things Fall Apart and Second Coming861 Words   |  4 Pages Similar Themes in Things Fall Apart and The Second Coming nbsp; nbsp; The novel Things Fall Apart examines African culture before the colonial infiltration. Achebes novel forces us to examine the customs and traditions that make up an informal culture. At times we may find some their practices appalling, but Achebe makes us realize that the traditions and customs are what essentially hold the Ibo together. Achebe wrote Things Fall Apart with the intention of changing the common viewRead More A Comparison of Chaos in Things Fall Apart and The Second Coming850 Words   |  4 PagesChaos in Things Fall Apart and The Second Coming   Ã‚  Ã‚  Ã‚   Things Fall Apart by Chinua Achebe and The Second Coming by William Butler Yeats have been considered literary classics. Although there may be a gap between the times of publication, the themes and connotations are strikingly similar. In both works, there is a progression of chaos in time caused by change and eventually leads to an end. Inner conflict plays an important role in both works. In Things Fall Apart, the main characterRead MoreThings Fall Apart by Chinua Achebe and The Second Coming by Yeats1233 Words   |  5 Pages Things fall apart, this phrase being used in both the novel title Things Fall Apart and the poem written by Yeats, â€Å"The Second Coming† keeps us wondering how both are related. Achebe uses Yeats’ poem as an epigraph to foreshadow how the events in the novel later on might occur. Reading the epigraph, we come to understand that Yeats is referring to an image of disaster and to a society that is losing control. In Things Fall Apart, the community faces some changes that affect the lives of certainRead MoreSimilarities Between Things Fall Apart† by Achebe and The Second Coming by Yeates593 Words   |  3 PagesEssay-â€Å"Things Fall Apart† The breakdown of African society has been steadily increasing through the last century and still continues to fall apart today as western civilization looks to extend it’s way of life. There is striking similarities between the book â€Å"Things Fall Apart† written by Chinua Achebe and the poem â€Å"The Second Coming† written by William Butler Yeats, that is concerning the demise in some respect of the African culture. The two pieces of literature shows from the African peoplesRead More Things Fall Apart by Chinua Achebe vs. The Second Coming by William Butler Yeats492 Words   |  2 Pages â€Å"Things Fall Apart† by Chinua Achebe vs. â€Å"The Second Coming† by William Butler Yeats When comparing the novel â€Å"Things Fall Apart† by Chinua Achebe and William butler Yeats poem â€Å"The Second Coming†, at first there seem to be no similarities except for the phrase â€Å"things fall apart† which is used in both. But as one closely examinee the reasons why both authors use this sentence, one realizes that both of them try to show a great change, which, in the poem is related to reality, while in the novelRead MoreChinua Achebe s Things Fall Apart And William Butler Yeats The Second Coming1128 Words   |  5 Pagesit has been illustrated in the past. This in turn connects the readers with two works that seemingly contradict with the ideas of Miller and can be seen as tragedies, they include Chinua Achebe’s novel Things Fall Apart and William Butler Yeats’ poem â€Å"The Second Coming.† In the novel Things Fall Apart by Chinua Achebe, as we all readers know pursues the stereotypical set-up of developing a tragic hero to a certain extent. In my eyes, the common man is Okonkwo whose tragic figure is troubled with aRead MoreImperialism In The 19Th Century Resulted In European Countries1726 Words   |  7 PagesWhen Chinua Achebe published Things fall apart in 1958, a novel criticizing the European aspects of imperialism, his aspiration was to teach readers that â€Å"their past-with all its imperfections-was not one long night of savagery from which the first Europeans acting on God’s behalf delivered them†(Chinua Achebe on the Role of the African Writer, 1964). Chinua Achebe helped change the western perception of African culture by using the characters and story of Things Fall Apart to give readers a differentRead Moreâ€Å"Theme of Post-Colonialism in Things Fall Apart†657 Words   |  3 Pagesâ€Å"Theme of Post-Colonialism in Things Fall Ap art† The Post-Colonial literature that describes what happens to a strong African, Asian once colonist settle in the area. Post Colonial literature considers vexed cultural- political questions of national and ethnic identity, otherness, race, imperialism and language, during and after the colonial periods. The term is applied most often to writings from Africa, The Indian subcontinent, The Caribbean, and other regions whose histories during the 20thRead MoreThe Center Does Not Hold: A Cultural-Religious Hole in Achebes Things Fall Apart and No Longer at Ease1339 Words   |  5 PagesThe Center Does Not Hold: A Cultural-Religious Hole in Achebes Things Fall Apart and No Longer at Ease Both Okonkwo in Chinua Achebes Things Fall Apart and Obi in No Longer at Ease represent departures from two worlds, left in a kind of limbo which offers no way out and no salvation. Okonkwo rejects the new religion of the Christian missionaries, even though it is evident that the ancient customs which he wants to continue to practice are out of favor. Obi rejects both the ancient customs (one

Abortion Should Not Be Permitted - 1705 Words

As of today, there are still many questions and controversies surrounding the issue on abortion. Some pro-choice activists have argued that females should have the right to choose abortion or to give birth to a child. In contrast, some pro-life activists have argued that abortion should not be permitted because many believe abortion itself is the same idea as intentionally killing a human being. When it comes to the issue on abortion, there are differing reasons and views to consider. For example, from a Christianity standpoint, there are Christians who might support abortion, are against abortion, or will say abortion depends on the circumstances. From a Buddhism standpoint, there are Buddhists who will accept abortion because they†¦show more content†¦That is, â€Å"the ovum is fertilized, God creates an immortal soul and this soul has fused into the ovum† (Hardon, 2015). Roman Catholics define these three actions that occur simultaneously together as â€Å"human c onception.† Additionally, according to excerpt 2270 from the Catechism of the Catholic Church: Human life must be respected and protected absolutely from the moment of conception. From the first moment of his existence, a human being must be recognized as having the rights of a person – among which is the inviolable right of every innocent being to life. (Catechism of the Catholic Church, n.d.) Catechism teaches that life exists from the moment of conception and therefore no one should have the right to take this life away for whatever reason. There are some Christians who may not agree with abortion because they believe the fetus in the mother’s womb to be one of God’s children and that God gave the fetus to the mother for her to love and protect (Pratte, 2008). If abortion is to be allowed, then this may be interpreted as murdering an unborn baby. While the bible doesn’t specifically address the issue on abortion, however, some Christians have claimed there to be teachings in the bible that makes it clear on what God thinks about abortion. For example, Exodus 21:22-25 states â€Å"someone who causes the death of a baby in the womb as for someone who commits murder† (Got Questions

Dereliction of Dutys free essay sample

Any person serving in the Armed Forces of America, is guilty of violating this article if they, through any means that can be prevented, disobey any order given by a superior, as long as that order is not itself illegal. Simply put this means that Any person serving in the armed forces:being active, reserve, in a DEP program, deployed on shore or infintry. Regardless of rank rate or posission can be affected by this artice. Through any means that can be prevented: Meaning that if there was any way the servicemember had any reasonable way to prevent the order from not happaning, and did not, are guily of the article. As long as the order is not illegal in its own:Any order that, if carried out, would result in a disobeyal of any of the other UCMJ articles, is illegal. Any order that the superior does not have the authority to give, is illegal. We will write a custom essay sample on Dereliction of Dutys or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The first incedent of article 92 dereliction of duty was 4 March 1945 two United States Army Air Force Luitenets, veared off course in the flight pans, there original orders were to bomb the town of Freiburg Germany. The pilot and his navigator few about 300 kiometers off course to the city of Zurich Switzerland, a neutral country, and the pilot and navigator along with the other five USAAF B-24H bombers droped a twelve in a half ton pay load of high explosives and a tweve ton pay loadofincendiarie bombs. Because of there neglagence of duty and lack of attention to detail the two pilots caused five inecent deaths, in additon to the United States paying 4 Million dollors, in October of 1944. Lieutenant William R. Sincock and one of his navigators, Lieutenant Theodore Q. Balides were sent to cort-martial for there actions and were later aquited and found not guilty for there actions. But if they had payed better attention those peope wouldnt have lost there lives nor would the United states had to have payed monies they did for the distruction of the village and the loss of lives. Other incidents of article 92 are not as sever as the one mentioned above but they are still just as bad and could still have the same negative consaquinces.

Sinners of the Scarlet Letter free essay sample

The Scarlet Letter, is who seems to be the guiltiest character. The three prime targets are Hester, Dimmesdale, and Chillingworth. While all of them have questionable morality and have committed sin, Dimmesdale, the puritan minister, is the guiltiest character. He initiates a physical relationship with Hester, knowing she is married, he fails at the fatherly responsibility of taking care of his daughter, Pearl, and he selfishly cares more about himself than his secret family. Dimmesdale does not think about the consequences of having a relationship with Hester. He understands what would happen to her, and himself, in their strict society if discovered. Being an important role model of the town, he should have controlled himself. Their relationship resulted in the birth of Hester’s daughter, Pearl. After the townspeople find out that Hester is pregnant by someone other than her husband, they force her to stand on the scaffold brandishing the scarlet letter. We will write a custom essay sample on Sinners of the Scarlet Letter or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While the villagers are thinking of ways to punish Hester, like burning her with a hot iron rod or even killing her, others actually feet sorry for Dimmesdale because of the scandal Hester has caused in his church. Dimmesdale, being cowardly, lets Hester take all the punishment for their actions. Hester demonstrates courage and loyalty as she never releases Dimmesdales name as the father, so the town ignorantly attacks Hester’s morals and isolates her, as if she gt; committed the deed by herself. After his relationship with Hester, Dimmesdale tortures himself both mentally and physically because he feels that he has sinned against God. By burning the A into his chest, he is apologizing to his idea of God for his actions. However, he never once asks Hester or Pearl for forgiveness. Being a bastard child, Pearls childhood is ruined, yet he never acts as a father to Pearl or even offers to help Hester financially. He cares more about saving his own skin and making sure he is good with God than he does about his childs well-being. gt;Dimmesdale is a complete hypocrite. He preaches about resisting sin and temptation, while he can’t even do that himself. He is supposed to be a Puritan Society example, but follows a completely different lifestyle from what he preaches. He should have confessed his sin at the scaffold with Hester right from the start. Although it would still have been shameful, he could have, like Hester, redeemed himself in the eyes of the townspeople. Instead, he confesses everything seven years later, and dies. Therefore, Dimmesdale is definitely the guiltiest character in The Scarlet Letter. He does not show Hester any support, and takes no responsibility for his daughter. He teaches sermons on staying away from sin, yet he is the biggest sinner of all. He fears God and goes to extreme measures to receive forgiveness from him, yet does absolutely nothing to redeem himself with Hester and Pearl. His hypocrisy, selfishness, and cowardice are what make him the most guilty character in this book.

Visual Basics Common Language essays

Visual Basics Common Language essays The lack of features in previous versions of Visual Basic has made it seem like a beginners programming language. Now, VB is called Visual Basic.Net (pronounced Dot Net), and its new and improved. According to Harold Davis, author of VB.Net Programming, Its new characteristics have caught the eyes of many experienced developers and this change has now made Visual Basics features better than ever. (15). The Common Language Runtime (CLR) added trait is an example of how good VBs new attributes have become. Its definitely a step forward and not backwards. While there are still quandaries within CLR, it is still at its best. Deployment of Applications is now more safe and simpler in Visual Basic.Net thanks to CLR. Before VB.Net, running a program off of a CD (without installation) was not feasible in VB after version 3.0. Now, applications produced in the .Net framework can be designed to install with a simple XCOPY without any hassle. Just copy the files onto the disk, run the application, and youre good to go. The Common Language Runtime also has great multiple language integration and support. By enforcing a functionality that enables multiple language support called Common Type System (CTS), and by having complete control over interface calls, the CLR allows languages to work together more clearly than ever before. Previously, by using COM one language could call and use another languages components. Subclassing a component in a different language was difficult, and only advanced developers did such work. Now, CLR makes it straight forward to use one language to subclass another. VB can now inherit a base class written in C++/COBOL. We're talking full implementation inheritance, with no problems requiring recompilation when the base class changes. Writer Chuck Easttom said, Even importing has been made better. It allows you to import other programming languages that ar ...

Chili Peppers - An American Domestication Story

Chili Peppers - An American Domestication Story Chili pepper (Capsicum spp. L., and sometimes spelled chile or chilli) is a plant which was domesticated in the Americas at least 6,000 years ago. Its spicy goodness spread into cuisines throughout the world only after Christopher Columbus landed in the Caribbean and took it back with him to Europe. Peppers are widely considered the first spice to have been used by humans, and today there are at least 25 separate species in the family of American chili peppers and over 35 in the world. Domestication Events At least two, and perhaps as many as five separate domestication events are thought to have occurred. The most common type of chili today, and likely the earliest domesticated, is Capsicum annuum (the chili pepper), domesticated in Mexico or northern Central America at least 6,000 years ago from the wild bird pepper (C. annuum v. glabriusculum). Its prominence around the world is likely because it was the one that was introduced into Europe in the 16th century AD. The other forms which may have been independently created are C. chinense (yellow lantern chili, believed to have been domesticated in northern lowland Amazonia), C. pubescens (the tree pepper, in the mid-elevation southern Andes mountains) and C. baccatum (amarillo chili, lowland Bolivia). C. frutescens (piri piri or tabasco chili, from the Caribbean) may be a fifth, although some scholars suggest it is a variety of C. chinense. The Earliest Evidence of Domestication There are older archaeological sites which include domesticated chili pepper seeds, such as Guitarrero Cave in Peru and Ocampo Caves in Mexico, ranging in age from 7,000-9,000 years ago. But their stratigraphic contexts are somewhat unclear, and most scholars prefer to use the more conservative date of 6,000 or 6,100 years ago. A comprehensive examination of the genetic (similarities among the DNA from different types of chilies), paleo-biolinguistic (similar words for chili used in various indigenous languages), ecological (where modern chile plants are found) and archaeological evidence for chile pepper was reported in 2014. Kraft et al. argue that all four lines of evidence suggest that chili pepper was first domesticated in central-east Mexico, near Coxcatln Cave and the Ocampo Caves. Chili Peppers North of Mexico Despite chilis prevalence in southwestern American cuisines, the evidence for early use there is late and very limited. The earliest evidence of chili peppers in the American southwest/northwest Mexico has been identified in Chihuahua state near the site of Casas Grandes, ca AD 1150-1300. A single chili pepper seed was found at Site 315, a medium-sized adobe pueblo ruin in the Rio Casas Grandes Valley about two miles from Casas Grandes. In the same contexta trash pit directly underneath a room floorwas found maize (Zea mays), cultivated beans (Phaseolus vulgaris), cotton seeds (Gossypium hirsutum), prickly pear (Opuntia), goosefoot seeds (Chenopodium), uncultivated Amaranth (Amaranthus) and a possible squash (Cucurbita) rind. Radiocarbon dates on the trash pit are 760 /- 55 years before the present, or approximately AD 1160-1305. Cuisine Effects When introduced into Europe by Columbus, the chili launched a mini-revolution in cuisine; and when those chili-loving Spanish returned and moved into the Southwest, they brought the spicy domesticate with them. Chilies, a large part of central American cuisines for thousands of years, became most common north of Mexico in places where the Spanish colonial courts were most powerful. Unlike the other central American domesticated crops of maize, beans, and squash, chili peppers did not become part of southwestern US/northwestern Mexican cuisine until after Spanish contact. Researchers Minnis and Whalen suggest that the spicy chili pepper may not have fit into local culinary preferences until a large influx of colonists from Mexico and (most importantly) a Spanish colonial government affected local appetites. Even then, chilies were not universally adopted by all southwestern people. Identifying Chili Archaeologically Fruits, seeds and pollen of capsicum have been found in deposits at archaeological sites in the Tehuacan Valley of Mexico beginning about 6000 years ago; at  Huaca Prieta  in the Andean foothills of Peru by ca. 4000 years ago, at  Ceren, El Salvador by 1400 years ago; and in La Tigra, Venezuela by 1000 years ago. Recently, the study of  starch grains, which do preserve well and are identifiable to species, has allowed scientists to peg the domestication of chili peppers to at least 6,100 years ago, in southwestern Ecuador at the sites of Loma Alta and Loma Real. As reported in  Science  in 2007, the earliest discovery of chili pepper starches is from the surfaces of  milling stones  and in cooking vessels as well as in sediment samples, and in conjunction with microfossil evidence of arrowroot, maize, leren, manioc, squash, beans and palms. Sources Brown CH, Clement CR, Epps P, Luedeling E, and Wichmann S. 2013.  The Paleobiolinguistics of Domesticated Chili Pepper (Capsicum   spp.).  Ethnobiology Letters  4:1-11.Clement C, De Cristo-Araà ºjo M, D’Eeckenbrugge GC, Alves Pereira A, and Picanà §o-Rodrigues D. 2010.  Origin and Domestication of Native Amazonian Crops.  Diversity  2(1):72-106.Duncan NA, Pearsall DM, and Benfer J, Robert A. 2009.  Gourd and squash artifacts yield starch grains of feasting foods from preceramic Peru.  Proceedings of the National Academy of Sciences  106(32):13202-13206.Eshbaugh W. 1993. Peppers: History and Exploitation of a Serendipitous New Crop Discovery. pages 132-139. In: J. Janick and J.E. Simon (eds.),  New Crops  Wiley, New York.Hill TA, Ashrafi H, Reyes-Chin-Wo S, Yao J, Stoffel K, Truco M-J, Kozik A, Michelmore RW, and Van Deynze A. 2013.  Characterization of Capsicum annum Genetic Diversity and Population Structure Based on Parallel Polymorphism Discovery with a 30K Unigene Pepper GeneChip.  PLoS ONE  8(2):e56200. Kraft KH, Luna Ruiz JdJ, and Gepts P. 2013. A new collection of wild populations of Capsicum in Mexico and the southern United States.  Genetic Resources and Crop Evolution  60(1):225-232. doi:10.1007/s10722-012-9827-5Kraft KH, Brown CH, Nabhan GP, Luedeling E, Luna Ruiz JdJ, dEeckenbrugge GC, Hijmans RJ, and Gepts P. 2014.  Multiple lines of evidence for the origin of domesticated chili pepper, Capsicum annuum, in Mexico.  Proceedings of the National Academy of Sciences  Early Edition. doi: 10.1073/pnas.1308933111Minnis PE, and Whalen ME. 2010.  The first prehispanic chile (Capsicum) from the U.S. southwest/northwest Mexico and its changing use.  American Antiquity  75(2):245-258.Ortiz R, Delgado de la Flor F, Alvarado G, and Crossa J. 2010. Classifying vegetable genetic resources- A case study with domesticated Capsicum spp.  Scientia Horticulturae  126(2):186-191. doi:10.1016/j.scienta.2010.07.007Perry L, Dickau R, Zarrillo S, Holst I, Pearsall DM, Piperno DR, Berman MJ, Cooke RG, Rademaker K, Ranere AJ et al. 2007.  Starch Fossils and the Domestication and Dispersal of Chili Peppers (Capsicum spp. L.) in the Americas.  Science  315:986-988. Pickersgill B. 1969.  The archaeological record of chili peppers (Capsicum spp.)and the sequence of plant domestication in Peru.  American Antiquity  34:54-61.

A year in the South, 1865 Essay Example | Topics and Well Written Essays - 1000 words

A year in the South, 1865 - Essay Example CORNELIA MCDONALD: Cornelia McDonald was the widow of a confederate officer and the mother of seven. In the story she is fighting poverty and despair and takes apart a mattress thread by thread to make a suit for one of his sons. For Cornelia the year only presented heartaches and hardships for she was forced to leave her genteel home in Winchester, Virginia for rundown accommodations in Lexington, where Cornelia was compelled to tutor young ladies to make the ends meet, after her hometown was taken over by Union Soldiers. A small patch of vegetable plot and a cow made a huge financial gap between the life with which Cornelia and her children were used to and the life she had to spend. Â  Her friends in town of Lexington, including the wife of General William Pendleton, helped Cornelia survive the difficult winter and spring of 1865. Though she survived the financial hardship borne of war and the loss of her husband, Cornelia's spirits reduced considerably with the termination of th e Confederacy as she sided with Union until the war broke out. But once the war began in earnest she adopted the Confederate cause with zeal. In the spring of 1865, Lexington became an impoverished town hosting a stream of black and white refugees. Cornelia was depressed after watching the rise of the slaves and the downfall of her own children, who now have to do laborious work to survive. In many ways, Cornelia protested against this change but always with much care to avoid any rebuke mainly protesting by her gestures and stares. Her own family’s survival kept her busy to take part in any rebellious activities against Yankee soldiers. In summer Cornelia only wished to end her life after an accident of dropping boiling hot water on her foot burning her so badly that she was confined to bed for weeks. Stephen traces the lives of these ordinary southerners during the year of 1865 and his characters come from different racial, religion and class backgrounds and thus the events had a unique impact on all of them. But for some reason Stephen refused to make any connection between these stories, He only portrayed the life of four people in short biographies to depict a picture of change in South throughout the year. LOUIS HUGH: Louis Hugh was 32 years old in the year 1865, a mullato slave born of black mother and a white father, born in Virginia near Charlottesville, in year 1832. At the age of eleven he was sold by his mother to man who further sold him in Richmond from where his life took him to Mississippi, where he was given as a Christmas present to the wife of one of his buyers. Being motherless and friendless he grieved for a long time for his hardships but after a while adapted to the new life. For Louis after facing so many hardships in Mississippi plantation, the year of 1865 was a ray of hope. Hired by his master as a butler, he sold tobacco in his spare time and became talented in many ways. Louise risen himself from a status of slave to a stati on of relative security. Throughout much of the Civil war Lou spend his life as a slave at salt works near Alabama’s Tombigbee River, where his wife Matilda was hired as a cook in works. He was a butler, carriage driver, trusted servant, his wife was the family cook, and Hughes made a position for himself but still tried to escape from the war numerous times before the end of the

Public vs. Private Essay Example | Topics and Well Written Essays - 1500 words

Public vs. Private - Essay Example P 1992) It covers a great range of ideas and policies varying from the eminently reasonable to the wildly impractical.’ The debate the paper delves on is what are the programs or sectors that are currently under the governmental supervision that can be privatized and what are the pros and cons of such privatization. Let us first look at some positive and negative facts and opinions from two sources in order to gauge the depth of the subject. Michael Williams in his article on Public Vs private pay, states the flaws in the current pay structure of an employee working for the US Postal service. Pointing out this difference in California where the average salary of a CalPers employee in 2004 for was about $46000 and the average of salary of all average per capita income of all Californians was $35000. Since then he says,’ the gap has only expanded. He has proved this by stating the case of Postmaster General E Potter. â€Å"Congress will hold a hearing next month into why Postmaster General John E. Potter has gotten a nearly 40 percent pay raise since 2006 and was awarded a six-figure incentive bonus last year, even as the U.S. Postal Service faces a multibillion-dollar shortfall that threatens a day of mail delivery. ALLISON SHELLEY/THE WASHINGTON TIMES REWARDED: Postmaster General John E. Potter received a compensation package totalling more than $800,000 for fiscal 2008.†(Williams. M 2009) While the above information gives us a strong reason for privatization of the US postal service, the following facts will educate us on the public opinion of privatization. When privatization was at its full length and breadth under the Bush administration Congressman Jim Mc Dermott stated the following in one of the discussions â€Å"It has become increasingly clear that the Bush Administration cares more about big business than about the average citizen. If this trend toward privatization continues, I worry that the privacy and

Human Factor In The Aircraft Cabin Essay Example for Free

Human Factor In The Aircraft Cabin Essay The term â€Å"Human factor† has grown increasingly popular as the commercial aviation industry has realized that human error, rather than mechanical failure, underlies most accidents and incidents. Human factor involves gathering information and putting it into practice to produce safety, comfort and effective human use. This is then translated into design, training policies and procedures to help humans perform better. The issues on safety should be addressed by ensuring proper and effective communication strategies. Also the ability of the flight crew to maintain situation awareness which involves being aware of what is happening around and understand how information is to be put into action. Pilots should be well trained to handle and monitor flight automation and instruments to prevent confusion and errors during take-off and landing. Disciplinary measures should also be emphasized to avoid situations like drinking or neglecting duties. It is important to go over safety and emergency checklists to ensure emergency equipments and other features specific to the aircraft type are in order and report to the pilot after the preflight check. Before takeoff, unserviceable or missing items must be reported and rectified. The cabin must be monitored for unusual smell or situations and maintain precaution like keeping door locked while fueling. The crew should assist with the loading of baggage, check for size and dangerous goods. They then must do a safety demonstration and monitor passengers as they walk them through the safety procedures, and also secure the cabin by ensuring tray tables are stowed, seats are in upright position and seatbelts are fastened before takeoff. The key role of the flight attendant should be safety provision and provide a care giving and customer service to passengers. Presentation and personal appearance is important to inspire passenger confidence. The crew flight attendants are expected to be dressed well and be friendly. Human factor specialists should ensure the sidewalls are analyzed and improved for increased passenger comfort as well as modification of the in-flight entertainment system. The In-flight Service Manager (ISM) and Customer Service Manager (CSM) should report when the cabin is secure for takeoff and landing. This ensures proper management and safe effective operation during both normal and emergency conditions.

Frankenstein as a Non-Epistolary Film Essay examples -- Epistolary Fra

Frankenstein as a Non-Epistolary Film A novel written in the epistolary style is by nature difficult to adapt to film. The director, perhaps already adept at navigating the ragged breakers of length-contraction and visual style, is forced to deal with the additional sandbar presented by a plot format in which no visual action occurs and, more often than not, this difficulty consequently runs the film aground. Kenneth Branagh, in bringing Mary Shelley's Frankenstein to the screen as Mary Shelley's Frankenstein, succinctly sidesteps this potential pitfall by completely discarding the epistolary format; rather than existing as a lengthy letter penned to Mrs. Saville, the plot is presented as an overheard conversation between Victor and Walton. It is therefore surprising that the problem of epistemology, which is primarily motivated in the novel by its epistolary form, is still present in the film. Whereas Shelley's Frankenstein creates an aura of distrust regarding the veracity of the narratives originally offered through u se of the epistolary form, Branagh's Mary Shelley's Frankenstein illustrates the dilemma of epistemology quite differently; by presenting a flashback in which characters could not possibly possess knowledge of the events upon which they act, the viewer is left to wonder at the authenticity of the whole story as depicted in the film. Mary Shelley's Frankenstein addresses the problem of epistemology by creating within the reader a sense of mistrust regarding the narrative. Presented in the epistolary format, each of the successively burrowing narratives is likelier than the preceding to have been altered in some fashion by its myriad raconteurs. Writing to his sister, Mrs. Saville, Walton suggests to his siste... ...egarding the narratives in both texts, the audience concludes that the events did not occur as depicted, and that multiple characters are guilty of fabricating or altering parts of their accounts. Thus, both Shelley and Branagh utilize the problem of epistemology to reflexively opine about the truth of reality in general; using only characters that are not truthful and spin tales about themselves, Shelley and Branagh both suggest the subjective nature of reality. After all, they seem to suggest, what import does the truth carry anyway if nobody cares enough to tell it? Work Cited Shelley, Mary Wollstonecraft. Frankenstein. The Mary Shelley Reader. Ed. Betty T. Bennet & Charles E. Robinson. New York: Oxford University Press, 1990. 11-72. Mary Shelley's Frankenstein. Dir. Kenneth Branagh. Perfs. Kenneth Branagh, Robert De Niro. DVD. Columbia TriStar, 1994. Frankenstein as a Non-Epistolary Film Essay examples -- Epistolary Fra Frankenstein as a Non-Epistolary Film A novel written in the epistolary style is by nature difficult to adapt to film. The director, perhaps already adept at navigating the ragged breakers of length-contraction and visual style, is forced to deal with the additional sandbar presented by a plot format in which no visual action occurs and, more often than not, this difficulty consequently runs the film aground. Kenneth Branagh, in bringing Mary Shelley's Frankenstein to the screen as Mary Shelley's Frankenstein, succinctly sidesteps this potential pitfall by completely discarding the epistolary format; rather than existing as a lengthy letter penned to Mrs. Saville, the plot is presented as an overheard conversation between Victor and Walton. It is therefore surprising that the problem of epistemology, which is primarily motivated in the novel by its epistolary form, is still present in the film. Whereas Shelley's Frankenstein creates an aura of distrust regarding the veracity of the narratives originally offered through u se of the epistolary form, Branagh's Mary Shelley's Frankenstein illustrates the dilemma of epistemology quite differently; by presenting a flashback in which characters could not possibly possess knowledge of the events upon which they act, the viewer is left to wonder at the authenticity of the whole story as depicted in the film. Mary Shelley's Frankenstein addresses the problem of epistemology by creating within the reader a sense of mistrust regarding the narrative. Presented in the epistolary format, each of the successively burrowing narratives is likelier than the preceding to have been altered in some fashion by its myriad raconteurs. Writing to his sister, Mrs. Saville, Walton suggests to his siste... ...egarding the narratives in both texts, the audience concludes that the events did not occur as depicted, and that multiple characters are guilty of fabricating or altering parts of their accounts. Thus, both Shelley and Branagh utilize the problem of epistemology to reflexively opine about the truth of reality in general; using only characters that are not truthful and spin tales about themselves, Shelley and Branagh both suggest the subjective nature of reality. After all, they seem to suggest, what import does the truth carry anyway if nobody cares enough to tell it? Work Cited Shelley, Mary Wollstonecraft. Frankenstein. The Mary Shelley Reader. Ed. Betty T. Bennet & Charles E. Robinson. New York: Oxford University Press, 1990. 11-72. Mary Shelley's Frankenstein. Dir. Kenneth Branagh. Perfs. Kenneth Branagh, Robert De Niro. DVD. Columbia TriStar, 1994.

Fredrick Douglass

Fredrick Douglass Essay The great civil rights activist Frederick Douglass was born into slavery on a Maryland Eastern Shore plantation in February 1818. His given name, Frederick Augustus Washington Bailey, seemed to portend an unusual life for this son of a field hand and a white man, most likely Douglass's first master, Captain Aaron Anthony. Perhaps Harriet Bailey gave her son such a distinguished name in the hope that his life would be better than hers.She could scarcely imagine that her son's life would continue to be a source of interest and inspiration nearly 190 years fter his birth. Indeed, it would be hard to find anyone who more closely embodies this year's Black History Month theme, â€Å"From Slavery to Freedom: Africans in the Americas. † Like many in the nineteenth-century United States, Frederick Douglass escaped the horrors of slavery to enjoy a life of freedom, but his unique personal drive to achieve Justice for his race led him to devote his life to the ab olition of slavery and the movement for black civil rights.His fiery oratory and extraordinary achievements produced a legacy that stretches his influence across the centuries, aking Frederick Douglass a role model for the twenty-first century. One reason Douglass's story continues to resonate is that his life embodies the American dream of overcoming obstacles and reaching one's goals. Young Frederick Bailey spent his first twenty years in slavery, first on a Talbot County, Maryland plantation, then in the ship-building city of Baltimore.In the first of three autobiographies, Narrative of the Life of Frederick Douglass, published in 1845, he recounts the adversity of his early life. He rarely saw his mother who worked as a ield hand, had barely enough clothes to cover his body, and had to eat from a trough like a farmyard animal. As he grew old enough to work he passed through a series of masters, some kind and some cruel. The influence of Frederick Douglass reaches beyond his symb olic role as America's most famous former slave, although in his lifetime moving from slavery to freedom proved a tremendous accomplishment.He continues to be relevant to both history and modern American culture because he moved beyond enjoying freedom to edicate his life to the principle that struggle is necessary to achieve progress. His desire to make his world a more Just place led him to fght for the abolition of slavery and to support social Justice and civil rights for African Americans and women. We would do well to follow his example, and to take inspiration from his famous words that â€Å"It is not light that we need, but fire; it is not the gentle shower, but thunder. We need the storm, the whirlwind, and the earthquake. † Fredrick Douglass By Ishman2941

12 Angry Men by Reginald Rose

The movie â€Å"Twelve Angry Men† by Reginald Rose is a drama that displays twelve jurors' in-depth reasoning to decide a unanimous decision on the defendant's sentence. There are many assets and liabilities of the group that play a role in their decision making. The jurors are all defined in terms of their personalities, backgrounds, prejudices and emotional tilts. This paper will argue that when pride, jealousy, frustration and prejudice all emerge we see irrational and rational decision making methods.The assets of group is shown when juror#8 starts a different approach to evidence by showing the knife that was thought to be rare. It starts the process of participation in problem solving by other jury members who may have made up their mind or were just feeling conformity pressure. Greater sum of individual's total information starts to helps jury make a better decision. Liabilities of a group are show when every one except juror# 8 raise their hand feeling conformity press ure. There is desire of individual shown by juror# 3 to dominate and win the argument rather than finding a best solution.Lack of interest is shown by juror# 7 to reason or spend time to solve problem. There are prejudice feelings shown by juror# 10 and 7, they think juror# 5 and 11 do not know much because of their backgrounds. Each group determines assets and liabilities of their group's problem solving. As long disagreement is not personal and is in interest of best solution it's healthy. Time required to solve a problem is uncertain, members might get impatient and solve problem without reasoning. Risk taking is either good or bad depending on how a group uses it.Each group has a different problem to solve and different personalities to work with which is why each group can use assets and liabilities positively and negatively. Throughout the film, Juror Ten is violently prejudiced against anyone who comes from a slum. â€Å"You can't believe a word they say,† he declares – take note that Juror Ten does not say â€Å"he,† meaning the defendant, but â€Å"they,† the group of slums as a whole. This proves that he cannot make a fair judgment about individual guilt.Juror Nine, the senior man with accumulated life experience, notices this and rebukes immediately saying â€Å"Since when is dishonesty a group characteristic? † The intolerance of Juror Ten continues before finally erupting in a long speech that leads the other jurors to reject him. The message is clear that such irrational prejudice is incompatible with justice. Juror Four also shows signs of such prejudice, though he couches it in more acceptable words: â€Å"The children who come out of slum backgrounds are potential menaces to society. When a person hears the word prejudice, he or she might think it only refers to the racial prejudice often found between those with light skin and those with dark skin. However, prejudice runs much deeper than a person's color. Prejudice is found between gender, religion, cultural and geographical background, and race. People have discriminated against others based upon these attributes from the beginning of time. Prejudice has become a complex problem in our society; for example, if someone were to walk in a secluded area at night and pass a group of senior citizens, he or she will, most likely, not feel threatened.However, if instead of senior citizens, three teenagers dressed in ripped jeans and t-shirts wearing metal chains around their necks passed the person is more likely to feel threatened. Prejudice is the sad truth of today’s society. Whether it’s from watching the local news or reading the newspaper, many people base stereotypes on the media or personal experiences. Although these are the most convenient ways to judge someone, they are also the worst. Whenever dealing with the media, events are dramatized and slowly build into the subconscious. The affects of prejudice then influen ce our decisions without us even realizing it.

Free Essays on Time

What if one had the ability to â€Å"freeze† time? This ability may not exist directly, but many philosophers believe that time is, though not quite frozen, stationary. Other philosophers believe the opposite is true - that time is cyclical, revolving, moving. Time is the subject of an amazing philosophical debate of its nature, its role in the history of thought and action, its bearing on human emotions, and how it affects religious views. A question that every philosopher of time faces is whether or not time flows or is stationary. The two possible answers, that time flows as a rate of change with respect to something else, or that people advance through a stationary time, are constantly in debate. If time actually does flow, it would have to flow with respect to something else. Flow as a rate of change is such a type of motion that it would cause a sort of hypertime to be created This hypertime would also have to flow, therefore having a hyper-hypertime, which would have a hyper-hyper-hypertime, and so on; the flow of time would include a flow of something else that would include the flow of something else, and so on. The idea that time flows is extremely confusing, if not impractical. The idea that time is stationary and that humans advance through it makes much more sense. Stationary time would mean that the passage of time is an illusion. This idea indicates that human consciousness advances up a timelike direction - that because of human consciousness and perception, time has relevance in people’s lives where it would not if humans did not impose it upon themselves. The idea that time is stationary and that humans pass through it is indeed the popular view. Philosophers who maintain this belief are of two types: process philosophers and philosophers of the manifold. Process philosophers maintain that the flow of time (or human advance through it) can be understood only by â€Å"nonrational intuition† (â€Å"time†). They beli... Free Essays on Time Free Essays on Time What if one had the ability to â€Å"freeze† time? This ability may not exist directly, but many philosophers believe that time is, though not quite frozen, stationary. Other philosophers believe the opposite is true - that time is cyclical, revolving, moving. Time is the subject of an amazing philosophical debate of its nature, its role in the history of thought and action, its bearing on human emotions, and how it affects religious views. A question that every philosopher of time faces is whether or not time flows or is stationary. The two possible answers, that time flows as a rate of change with respect to something else, or that people advance through a stationary time, are constantly in debate. If time actually does flow, it would have to flow with respect to something else. Flow as a rate of change is such a type of motion that it would cause a sort of hypertime to be created This hypertime would also have to flow, therefore having a hyper-hypertime, which would have a hyper-hyper-hypertime, and so on; the flow of time would include a flow of something else that would include the flow of something else, and so on. The idea that time flows is extremely confusing, if not impractical. The idea that time is stationary and that humans advance through it makes much more sense. Stationary time would mean that the passage of time is an illusion. This idea indicates that human consciousness advances up a timelike direction - that because of human consciousness and perception, time has relevance in people’s lives where it would not if humans did not impose it upon themselves. The idea that time is stationary and that humans pass through it is indeed the popular view. Philosophers who maintain this belief are of two types: process philosophers and philosophers of the manifold. Process philosophers maintain that the flow of time (or human advance through it) can be understood only by â€Å"nonrational intuition† (â€Å"time†). They beli... Free Essays on Time It is apparent to all of us that life is an obstacle in itself. Our goal is to get through all of life’s troubles that are thrown at us and enjoy the good times that come, take nothing for granted and appreciate life itself. We also must focus on the present and forget about the past and future because we cannot change the past, and we are always aware of the fact the future will bring new challenges. The aforementioned thoughts are explained thoroughly in the song, â€Å"Good Riddance (Time Of Your Life)† by Green Day. There is no way to stop time from passing by, but we can control time rather that it controlling us. In my opinion, Green Day does not provide a good definition of how we should define time. I think that we should manage our time, so that we can control our future rather than the future controlling us. From the first line of the song â€Å"Another turning point another fork stuck in the road†(1), we learn that the poem is going to explain the author’s view of time. When I first read these words a feeling of negativity passes through my mind because most of the time when transition occurs in our life there is a lost feeling in our mind. This lost feeling is then explained more thoroughly in the next group of words in the poem. When someone refers to a fork stuck in the road, the first thing that comes to my mind is struggle. It means that something got in the way, which caused the people to take another path. From experience, I know that switching paths and changing your goals and/or dreams, is not easy. Throughout the poem, transition is used both lines and verses to show the true meaning of time in the song. Transitions in music are a single line or group of lines in the song that help reader to better understand the total meaning of the song. As we move to the second line, â€Å"Time grabs you by the wrist directs you where to go† (2), time is described in a new sense. In this line time serves as som...

Differentiating Between Cedars and Junipers

Differentiating Between Cedars and Junipers Cedars and junipers are both evergreen coniferous  trees  belonging to the plant order  Pinales. They have many traits in common and are easily confused, in part because some trees commonly referred to as cedars are actually junipers. To sort out the confusion, it helps to take a closer look at the defining qualities of each tree. Cedar is the common name for a variety of trees, including both true cedars (those belonging to the genus  Cedrus) and false or New World cedars, which include a number of different trees from  separate but similar genera. Junipers are trees belonging to the genus  Juniperus. Some of these trees, despite being junipers, are commonly referred to as cedars, such as  Juniperus bermudiana, which is commonly known as the Bermuda cedar. True Cedars vs. False Cedars An important distinction needs to be made between true and false cedars. True cedars are members of the genus  Cedrus  and include species such as the Lebanon cedar, Atlas cedar, and Cyprus cedar. They are found in the Himalayas and the Mediterranean region and are often grown in parks and gardens. All true cedars are members of the pine family (Pinaceae). False cedars, sometimes known as New World cedars, are found in North America. They are members of the genera  Calocedrus,  Thuja, and  Chamaecyparis, all of which are part of the Cypress family (Cupressaceae). Some believe that these trees came to be called cedars because of their  aromatic wood, which resembles that of true cedars. Characteristics of Cedars Cedars are evergreen coniferous trees found throughout the world. They are usually tall and often feature fan-like foliage, small cones, or tiny pink flowers. The major cedars of North America- including the  Atlantic white cedar,  northern white cedar, giant sequoia, and western red cedar- all have flat, scale-like leaves and stringy bark.  They grow in the Northeast, Pacific Northwest, and along the Atlantic coast. The  Japanese red-cedar, originally cultivated in China, is used to produce strong, weather- and insect-resistant timber for building furniture and houses. Other cedars, including the Mexican white cedar and Australian red cedar, are also used to produce durable timber. The  Lebanon cedar- one of the true cedars- is mentioned numerous times in the Bible. It was supposedly used in the construction of Solomons Temple in Jerusalem. Characteristics of Junipers Junipers, like cedars, are also evergreen coniferous plants. Junipers, however, are  most commonly shrubs, though they can be trees as well. The plants often feature  berrylike, bluish, glaucous, bloomy cones on the tips of their shoots. Some junipers also have spiny needle-like leaves. Juniper trees, when they are fully grown, often resemble narrow columns. One of the best examples of this is  Juniperus virginiana, or the eastern red-cedar, one of the several cedars that are actually junipers. It is the most common juniper in eastern North America. The most common juniper in western North America is the Rocky Mountain juniper. All junipers produce small seed cones that resemble berries. The seed cones of the common juniper are sold as juniper berries. Juniper berries are a key ingredient in the production of gin.

Thank you for smoking Movie Review Example | Topics and Well Written Essays - 750 words - 1

Thank you for smoking - Movie Review Example He tries to explain the curiosity of the tobacco industry and the interest they have. This is usually misunderstood for being wrong as the world has a negative influence about it. The challenge arises when Nick has to go on a talk show of Joan Lunden where he has to face people who are against smoking and a person who has been suffering from cancer because of this smoking habit. (Dargis, n. p.) He tries to defend himself by saying that if this person suffering from cancer faces death it would not benefit the tobacco industry; moreover they'd be losing a customer which they wouldn’t want. Hence it is not the tobacco industry that wants the cancer stricken persons death but other antismoking vigilantesthat would benefit from the individuals death by making their contributions rise. Nick considers to be "trafficking in human misery". The way Nick advocates his point and proves all the antismoking vigilantes are wrong is a proof of his capabilities. Nick has mastered the art of ly ing and knows how to manipulate people in a way that they fall for him. The best thing that attracts one to this movie is how Nick practices this art of lying. Nick represented the monopoly of the tobacco industry on the platform he's been provided. The purpose behind this movie was to symbolize the image of activities which involve smoking as appealing and refined hence considering it be a habit interlinked to social and moral values. The personality of Nick is very impressive, and hence, one gets quite influenced by the way he speaks and motivates by the power of his words. Nick uses the force of the visual provocation to attract its viewer in approval of smoking. He knows that by developing a positive image of something it helps to persuade humans. Furthermore the virtues he depicted convinced the audience even more. During the beginning of the movie Nick works on the agenda of developing a positive image of himself in front of the masses. The purpose behind this was to lay the f oundation and to give credibility to the movie. Another thing that he flaunts during the movie is the moral flexibility that convinces and helps to build upon trust within each other. The way he knows how to play along with words and to mold them in such a manner that they turn in favor of him and help him to keep his audience away from the truth. The movie has a huge baggage of sexual activities and abusive language incorporated in it. The movie delivers a stark image of how Nick is successful in transforming words, changes and altering message, other modes of negotiation and various methods of communication so that he develops confusion in their minds and nothing becomes clear. The strategies used in the movie are merely to manipulate and leave the viewer in a dilemma. Furthermore, this film still exhibits the essence and the beauty of love although showing immense fraud, deceit and manipulation. Nick although being very stubborn and taking support of all sort of lies and tactics to manipulate others is influenced by the love of his son. There are many segments in the movie that show emotional bonding and an outburst of feelings in a very passionate manner. The change in the course of the movie comes at the time when Joey who is Nick's son makes him rethink and develop second thoughts about his work. The reason that joey gives him. Usually it is seen in such movies that the protagonist changes by the end but this movie turned to be different in such a manner that Nick just swayed, changed his target audience and used his art on them. This made him a hero in the eyes of his son and gave him a reason to be like his dad. In the end Joeys wins a debating competition proving that he's walking on the same lines as his father. The movie

Big brother show Research Paper Example | Topics and Well Written Essays - 1000 words

Big brother show - Research Paper Example The relevance of a media product encompasses political, social, technological, and cultural features. With urbanization and globalization, societies integrated resulting in cultural and contextual fusions. Because of the integration, social and cultural features became common as the media became an integral influencer of cultures (Kopp and Max 25). The increased human interaction broke the previously existing definitive cultures resulting in independent families with relative lifestyles. In such societies, the consumption of media content thus becomes relative as some of the features of television shows require social advisories and have relative relevance to the contemporary social and cultural structures as presented in the analysis of the Big brother show below. The Big brother show is one of the most watched television programs globally; the program is a reality show measuring the adaptability of housemates to different environments. It is a personality evaluation program. The mu ltibillion-dollar program selects participants from all over Africa and converges them in a single institution for a duration of two months a period within which the moderators evaluate their personality traits and their ability to adapt to the new metropolitan environment. While at the facility, the contestants face numerous challenges and evaluated on their ability to overcome the different social, cultural, and political challenges. The program has massive viewership and the organizers continue to market the show through the social media such as Facebook and twitter thus creating a big international viewership for their show. Just as with any other media product in the contemporary society, the show presents a number of both disadvantages and disadvantages thereby imploring relative consumption and assimilation of the ideas it represents. Africa is a multi-ethnic society with hundreds of smaller societies each speaking different dialects. The different societies thus exhibited di verse cultural practices effectively communicated through their different native languages. However, with colonization the different African states further adopted different European languages such as English, French, and German among others, which thus became their official languages. The Big Brother show draws participants from these societies indiscriminately creating a virtual society with several smaller cultures. The Big Brother show is a typical representation of a modern social setup, the show seeks to integrate the countries in Africa by uniting the people in their differences. Most of the participants and their fans align their likeness or hatred of the different countries depending on the nature of the relationship among them while at the house. The show’s main objective is to unite Africa thereby developing a cohesive society that share cultural and social values despite their differences (Andrejevic 33). Different African countries have previously had civil wars and political conflicts thus disintegrating the societies further. Such a social television program as the Big Brother provides an effective social platform for uniting the disintegrated countries. Citizens of a country unite and rally behind contestants from their countries a feature that effectively unites the diverse ethnic groups in the countries. The fans interact extensively on the social media such as Facebook, Instagram and Twitter among others. In the normal political context, such societies fight and antagonize each other for presenting conflicting political and social ideologies. However, during their patronage of the Big Brother show, they all unite thereby presenting similar views and support about the different

Popular Press Vs. Research in relationship advice Essay

Popular Press Vs. Research in relationship advice - Essay Example Research is a bottomless pit that continues to grow day in day out. Several studies have brought forth certain truths about relationships, these have enhanced the way counsellors’ approach various aspects of relationships as well as helping individuals cope with difficult relationships. In order to elucidate the precise meaning of certain behaviour in a family or workplace setup research based conclusions have predicted adoption of certain measures in order to combat the situations. Research should be respected and embraced, because the awareness and beliefs adopted about relationship behaviour of people propagated through the media becomes the truth. The public is very thirsty for information on relationships. The media has continues to fill this gap by providing this coveted information. A careful evaluation of the information propagated by the media indicates some reasonable disparity with the research based findings. The observable trends are that there is a tendency by th e popular press to incline their attention on romance with very little focus on other type of relationships. This is because romance has been a topic that captures the attention of many hence translating to more sales. Therefore, the strategy is to make more money without a sincere concern of the impact the information given generates to the masses. Stereotyping has been a common misconception the media platforms have propagated. Holmes and Johnson (p 2) points out that the media has created the misconception to the public that continues to brand men as autonomous and easy to back off intimate relationships while women as emotional and anxious. Research indicates that despite the presence of gender differences are superseded by other aspects of an individual such as their personality, attitude, emotional intelligence, and beliefs among others. Therefore, the common notion propagated of the character and behaviours cannot substantively explain relationships. However, stereotypes may have their place but they should never be used to generalize relationships. The featuring of controversial icons has raised eyebrows on how relationships should be handled. Some of the prominent people have been implicated with various relationship-based evils such as domestic violence among other heinous acts. These individuals become even more famous and get to have even bigger coverage. To the minds of the people especially young people who are learning from the environment may be tempted to embrace what their favourite â€Å"star† is doing. Such information becomes are references to some individuals on what is done, information that they try to connect with what they know and conclude on what should be done on such situations. Such behaviours strengthen stereotypes, makes individuals to conclude on what is culturally acceptable, and that which is unacceptable. The media has created a mental picture that certain aspects of relationships are normal while research indicates otherwise. Divorce has been on the increase with couples calling for separation even days after marriage. Research has suggested several ways of avoiding divorce, mechanisms that have been highly beneficial to many relationships. Research findings have shown those individuals who divorce live depressed lives with little satisfaction and more health problems compared to their married counterparts (Amato and Previti 607). In contrary, the media has

Media Convergence: Advantages and Disadvantages

Media Convergence: Advantages and Disadvantages Introduction The electronic highway of information that is girdling the world has brought an end to the Gutenberg era. Transition from a â€Å"stones throw away† world to a â€Å"click away† world has changed the way we live, interact, socialize and work. It has also changed the way we perceive culture, people, processes, objects i.e. life in short. The high speed network fabric has rendered geographical boundaries irrelevant. A few years back it may have sounded like an idea by Slartibartfast from the legendary planet of Margarathea(from the Hitchhikers Guide to the Galaxy) but with the advent of technological platforms this aint a far-fetched idea any longer but is the reality of the present times. It all began with the technological outburst which led to the availability of various platforms that helped to efficiently maximize the transfer of information. The degree of separation between the company and the consumer has reduced considerably. Branding Redefined Branding is no longer the privilege of the larger conglomerates or the big pockets. With the advent of technology and the significant reduction in the costs associated with branding, smaller companies that are taking branding seriously have cropped up like mushrooms. The competition is much tougher and there is this race of owning properties both online and real to cut out the competition. In the context of sports we can take the example of the Indian Premier League (IPL) the largest sport event in India this year. So there would be sponsors for IPL who would demand exclusivity. This is applicable across industry sectors- say a sponsor of something like MTV Roadies who would end up owning the content rights of the show- just to kick competition out of the advertising sphere for the show. The questions that loom large are â€Å"Has the traditional media died?† or â€Å"Has it just reduced to a mere supporting media?† or â€Å"Have the rules of the game changed?† or â€Å"Is it a new game altogether?† Brand experience is both emotional and functional. It is not only a promise that a company makes, or an assurance to the quality of the product as mentioned by Aaker(1991) but it also has a psychological role to play. They make you feel good about yourself or are an expression of yourself. They also fulfil social needs like a sense of affiliation or belongingness to a community or a group of people who think alike. The very fact that names like Arsenal, Manchester United of the English Premier League (EPL) are household names in a country like India where nothing but Cricket sells, shows the growth of sports branding. This phenomenon has been more evident in the recent past all because of the media convergence (Kerr,2008). There are fan communities where people can discuss their teams, interact with people with similar sentiments, vent their anger when a player does not perform and share their grief when their team loses. The arrival of sport channels has provided a medium to the broadcasters to telecast all kinds of sports and not just cricket. There is as much of motor sports, basketball, tennis and football as there is cricket. The question that pops up next is, what is the brand? Is it the player, the club or is it Football the game itself? If yes, how has a little white ball and a green field inspired the most successful brand principles that has led to true brand management? The concept of a sport being a brand may sound a little ridiculous at first, but the figures dont lie. A Brand Finance survey conducted in 2005 revealed that Manchester United had a brand value of  £197m, Liverpool a value of 156m, Chelsea  £137m and Arsenal a brand value of  £115mn. Indian Premier League (IPL) The Sport Renaissance in India India has two primary religions Bollywood and Cricket. The only differentiating factor that sets sports entertainment apart from the rest is the passion that it commands and the real time execution. The cricket economy world over is 1bn USD to which India contributes to more than 60%. This includes revenues from ticket sales, sponsorship, endorsements and broadcasting rights. In 2008 the remote wars in the households in India had struck a truce as all the members in the family were glued onto one thing -the IPL for their own different reasons. Be it the glamour, be it the sport, be it the uniqueness of the concept or be it the hype around the event, IPL redefined entertainment. The General Entertainment Channels (GECs) observed a huge dip in the Television Rating Points. Nothing had grabbed the attention of the masses the classes at such a scale ever before. Next year IPL struck again-grander and better. The GECs delayed the launch of new shows as they were sure they had nothing that could compete against the IPL. Such is the potential for the Sport Industry in India. The IPL 09 had rung the death knell of the whole arena of player management in India as small size sponsors signed the best of the players in the Indian team for a year at dead cheap prices. This fiasco happened due to the deals that the IPL Franchise had with these sponsors and the players were bound by it. This was the reason why we saw Master Blaster Sachin, Zaheer and Harbhajan promoting Luminous Invertors and Sehwaag advertising for Jetkings an equipment hardware manufacturer. Is it truly about club over country? The club format brought to the public light through the IPL has shattered the myth that sports in India is about national identity and patriotism? In the auction the highest bid jersey was not that of Tendulkar or Ganguly, it was Khans 11. It has given rise to a lot of questions What is it that makes a person support the Mumbai Indians or the Kolkatta Knight Riders? Is it Sachin, Sehwag, Shilpa or Shahrukh? Is it the success of the team or the strategy that they employ when at the field? The other areas of concern would be has this concept of IPL revolutionized the way sport is consumed in India? Will the spectators be interested in an IPL match over India vs Pakistan Test Match? The Moment of Truth in the IPL that made its success eminent was the fact that the crowd actually cheered when Sachin was bowled by Bret Lee. This is an indicator of the fact that sports in India is in the throes of evolution. People are open to accepting it as an entertainment option than a patriotic struggle. Literature Review What is Media Convergence? Britannica Encyclopaedia says, â€Å"Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. It also says that Media Convergence is the confluence of the 3 Cs Communication, Content and Computing†. According to Henry Jenkins who is a highly respected media analyst and one of the foremost leading experts on the convergence culture paradigm, as well as, the DeFlorz Professor of Humanities and the Founder and Director of the Comparative Media Studies Program at MIT states that, â€Å"the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences is what constitutes media convergence†. It is not just the confluence of the traditional and the new digital media but it is also about the unpredictable ways of interaction and association of the consumers and producers of media. It is not solely technological but there is a huge gamut of socio- cultural paradigm shifts that have changed the way the consumer evaluates a product, makes his decision and his social interactions to seek information. It also includes the experience that the producer of the media makes the consumer go through (Viau, 2 001). The world is witnessing the new forms of media in which they have a larger control over the types of feeds they receive, the ease with which they can interact with not just the media but with the media provider as well. This has brought a whole new dimension of competition to the traditional media platforms. This has also led to a lack of dependence of the consumers on any particular media which in turn translates to lesser loyalty. Benefits of Media Convergence: The content creators can use the platform to generate customized content that is targeted at a specific group. This has also brought about a change in the dynamics of economy as distribution and cost structure is not the same in traditional media. It has brought about a sense of Post Modernism to the field of media consumption where the consumer is not an audience but is also a co creator. This has also brought about a change in the experience that a person goes through by consuming media. It has transcended the limitations of the traditional media. Negatives of Media Convergence: This has brought in a certain amount of unpredictability in the responses that a media would receive. With the audience being exposed to a plethora of media platforms it gets tough to understand what has had what kind of effect on the consumer. Media Convergence has brought about a shift in the control that the content creator had over its property. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. This has led to an increase in the competition for consumers time and attention that the content creators face. Is Sport an Industry? Does industry necessarily comprise of a product or service? NO! It could be an offering that is neither of the two but is consumed by the people. Entertainment is an industry and so is religion. Thus Sport is an industry too which comprises of selling sports or selling through sports. Be it the events, leagues and the tickets to view these or the marketing of products through sports- which would include merchandize, licensing and sponsorship (Mason, 1999). The figure below represents a model of the Sport Industry Parallels can be drawn between Sports and a Consumer Product. Below is a representation of the value chain of the sports industry. Sport as a product can be consumed in different ways- playing, watching, reading or being entertained by it. The level of involvement of the consumers -fans in the sports jargon, differs for each of the way. â€Å"Football is a million dollar industry. The sport has a long heritage in UK and has the most prestigious premiership in the world and has attracted players from all four corners of the globe. Most importantly, football inspires passion and the big four, Chelsea Arsenal, Manchester United and Liverpool FC, are among the most valuable brands in the country†, says Ruth Mortimer- a sports marketing blog owner. What is a Sports Brand? What constitutes a sports brand is questionable. It depends on what the product is? Is the league a product or is it the clubs in the league that constitute the product (Goldman, 1989; Grauer, 1983; 1989; Gray, 1987)? It is argued that the league can be taken as a cartel of these entities i.e. the clubs. This would determine the marketing strategies for the league and the clubs. But whatever the case be both are brands in themselves. If football is the category EPL can be taken as the Umbrella Brand and the clubs like Manchester United, Chelsea and the likes would constitute the sub brands. Even the players would be brands in their own respect. If Beckham is the brand then it is dedicated, suave and down to earth (Milligan, 2004). Manchester United stands for excitement and great entertainment all so because right from Cantona to Giggs to Rooney and Ronaldo, the club has stalwarts who are both excellent at the game and are trend setters in their own way. Hence there is a clearly identifiable brand proposition (Baeur et al, 2005). How are sport brands different from the product brands? NBA Franchise was the first to realize the potential of brand building and what organized marketing can do to fuel revenue generation. Andy Mulligan(2009), says, â€Å" Brands are often, somewhat lazily by some people, equated with pure commercialism and worse still with a kind of fluffy marketing that is about spin and not substance.† He is of the view that though Sport is a huge industry, managing teams is not in the least similar to managing a business. The very premise that a business is a tradable property sets it apart. A team is a repository of emotional associations that fans world over share and build. Hence sports team is not a business but it could definitely be a brand as its an identity and a promise that the consumers believe in and an experience that they live. The association of a spectator with a specific club is enhanced by the collaborative play of â€Å"local, national or emotional identifications† (Whannel, 1992, p. 199) or by the un-certainty of the outcome of the game (Clapson, 1992).The degree of association of the club and the spectator is so high that he develops a strong sense of affiliation with the club. He feels proud and celebrates the victories and is all gloomy over the losses. This phenomenon has been termed as Basking in Reflected Glory (BIRG) (Cialdini et al., 1976). Media and Sports The globalization, the opening up of trade barriers, this era of media convergence, the popularity of the internet, and the ever increasing number of netizens has revolutionized the sports industry. The advancements in communication technology provide omniscient access to all kinds of leagues that a team plays in. This coupled with the 24X7 dedicated sport channels has opened up a whole new arena of entertainment. Today the English Premier League and Formula 1 are as popular in the Asia Pacific as they are in Europe. Earlier people used to watch just the league finals but now they have the option to follow their favourite teams irrespective of their geographic location and time. The qualifiers for the Champions League or the NASCAR have a sizeable number of viewers as does the grand finale. When Real Madrid signed the superstar David Beckham, the live telecast of the ceremony attracted more than 2 million eyeballs (Hatfield, 2003). Games of Houston Rockets had a viewership of over 30 million Chinese viewers who tuned in just to watch Yao Ming- their fellow citizen battle the National Basketball Associations (NBA) finest (Larmer, 2005). Manchester United has a huge fan base of close to 24 million in China alone which is more than the number of viewers in Britain. More than half a billion people tune in to watch the weekly games world over. (Datson, 2004). The popularity that these sports command has attracted the attention of sponsors and advertisers. The teams themselves have realized the large potential that the world of marketing has in store. They have capitalized on this opportunity and the audience sentiment by branding themselves. They have a prominent presence across the various levels, be it Below the Line or Above the Line. We have Team Anthems, Jerseys, Videos, Events, Parties, Posters- ALL OF IT! Manchester Uniteds branded licensed jerseys sell more in the USA as compared to all the other Major League Soccer (MLS) clubs combined. The number of hardcore fans has been approximated to a good 4 million in North America alone. Japanese tour groups spent US$500 million on just the tickets and souvenirs from the New York Yankees. All so to watch Hideki Matsui the outfielder from Japan. This was more than five times what the presence of Ichiro Suzuki in Seattle Mariners generated (Whiting, 2003). Internet statistics tell the same story. There are more satellite fans to the NBA. 40% of visitors to the website log on from outside the States and a humongous 20% of the licensed merchandise is sold overseas (Eisenberg et al., 2003). Global Sports Industry Recession When the whole world is in the throes of recession, sports is one industry sector that has not been as badly affected as the others and was quick enough to bounce back within a year. Loss of sponsorship, events being cancelled, biggies withdrawing from the arena; these are some of the development the sports industry has witnessed in the recent past. On one hand we have been witnessing things like Honda, Kawasaki and Subaru withdrawn from motorsport Manchester United lose  £56 million AIG shirt sponsorship US National Football League indicates it will cut workforce by 10% Tiger Woods loses five year $8 million endorsement contract with Buick Vancouver 2010 Olympic Games takes out additional $800 million loan to cover financial shortfall 2009 Indian Masters golf tournament cancelled Arena Football League in US cancelled for the season On the other hand the world witnessed the largest ever viewership and increasing advertising spend TV viewership increased to 1 million (97.4m to 98.4m); advertising investment up $20 million (from $186 million to $206 million) at the Super bowl 2009 Manchester City sold for  £200million+ in summer 2008 Premier League signs new live TV rights deal for  £1.78 billion, surpassing previous deal Badminton England signs record-breaking sponsorship deal with Yonex Manchester United and City will both sign lucrative, record-breaking shirt sponsorship deals if the rumors are to be believed Sports Scenario in India The Sports arena in India has been dominated by cricket for quite some time now. But with the converging media and the Westernization sports like soccer, basketball, motor racing have observed an increasing fan base. A look at the Audience and Viewership data from TAM is enough to prove this point. Cricket is followed by soccer, tennis and wrestling. The reason for the monopoly of cricket is simple. Cricket is the only sport where India has made a mark in the International arena and which still holds hope for Indians to win over others. This has provided it the status of religion in India. The other popular sports would include Soccer, Tennis and Motor Sports as revealed by a TAM report. This marks the herald of a whole new era of sports entertainment and marketing. Below is an overview of the size of the sports industry in India IPL- The Story so Far India has two religions Bollywood and Cricket and the whole country was awestruck when the two joined hands. IPL is all about glamour, excitement and passion. It works on a franchise model where each of team is owned by an industrialist, a celebrity or is a joint venture. There was an auction to own the clubs and then there was an auction to make the team and select the players. This was the golden time for the Cricket Board in India as it made a lot of profits. Franchise rights were tendered with a reserve price of USD 50mn for 10 yrs. The owners get a percentage of the revenue that the team earns and has other streams like merchandising to mint money from too. The primary difference between the IPL and the English Premier League was the fact that in IPL there was a cap on the amount of money that could be spent in building a team. Unlike EPL where the teams that are backed by the deeper pockets manage to buy the best of the players and end up winning the tournaments and the others are a t a competitive disadvantage. Apart from this sponsorship on Television and the ground constitutes a huge chunk of the revenues that the board and the team earn. The IPL website had 50mn page views in the first week and had received 530,000 column cm of stuff written about it in the newspapers in the Season 1. The opening match in Delhi had a Television Rating Point(TRP) of 7.19 which was the highest for any event in India ever. It had a TRP of 6.7 amongst women which is a considerable number considering the fact that Indian women are generally not much into watching sports. Thus we see that it aint just a mere entertainment option but is an industry in itself. The Need Gap The clubs are no longer just teams whose players lend it its brand value. There is a huge industry of sports merchandize, events and the likes that thrives on this its a culture in itself. Keeping this in mind I plan to study formats like the EPL and NBA which are brands in themselves and arrive at the factors that lead to the success of such brands. India as a nation provides huge potential to market these brands. It is not just the passion for the sport or the sentiment of belongingness to a particular nation that commands loyalty. There are several other factors that have converted sports clubs or teams into one of the most valued brands world over. Therefore there is a knowledge gap that exists. It is to study what these factors are and what are the things that affect these factors? Parallels can be drawn between the sports industry in India and in nations abroad which in turn would help marketing sports, teams and clubs as brands in a nation like India- which is a burgeoning economy and holds great prospects for such brands. Research Objectives To understand how sports branding has grown as an industry in the West, taking EPL, NBA, Formula 1 as a case study. To understand the consumer perception of sports as a brand in India by conducting a research amongst the audiences To understand how media convergence has led to the popularity and the cult like fan following of Western sports in India To analyze the Indian sports industry and devise a marketing strategy for building a sports brand in the Indian context Research Methodology Research Design A fan â€Å"represents an association from which the individual derives considerable emotional and value significance† (Madrigal, 1995, pp. 209-210). Thus it is not equivalent to being a spectator. Therefore to understand their behaviour and attitude statistical data about what they watch and how often do they watch does not help in the quest to understand what makes them a fan. Therefore the research methodology would be a mix of quantitative and qualitative as both have their own advantages and contributions to making this study more fruitful. Quantitative studies use the deductive logic to explain social facts (Horna, 1994, p. 121) and thus would help in understanding the behavioural component. This would help in understanding what the crowd constitutes of and what are the primary scalable attitudes exhibited by them. But this fails to explain the underlying reasons for such behaviour, things that differentiate a fan from a spectator. Thus, qualitative study becomes important too. Qualitative methods help in exploring the cognitive components. It also helps explaining the longitudinal behaviour of things rather than a mere snapshot of the present scenario which could be gauged from the quantitative. In depth interviews would be the preferred technique as we seek to understand the reasons why an individual behaves the way he does and not really the collective opinion of a group. The quantitative research can be carried out by administering a questionnaire online and in person. Some statistics can also be gathered from the various databases and research data available publicly. Sampling The research aims to understand how the emergence of media affected the attitude of the people towards Sports in general and the club culture in particular. It is conducted to understand what is it that makes them commit their loyalties to a particular team and how does this affect the economics of the industry. Only SEC A and B are considered based on the assumption that the SECs lower than this dont contribute much. Females have been considered as recent researches show that there are an increasing number of women who have started following sports and participating in it. Hence their opinion and perception could be a valuable contribution. Expected Contribution After studying the responses from the sample, the research would help arrive at answers to various questions regarding the future of the sports industry in India. Questions like where is the industry headed? What kind of sport would sell? How do the sports brands communicate to the people? How has the convergence of media affected their understanding of the sports industry? Apart from this it would help brand managers and sports consultants to design the branding strategies for the various sports brands so that they can sustain themselves in this highly competitive and unpredictable market. Secondary Research: Marketing of Professional Sports Professional sports started with the leagues specializing in one kind of sport which would run for a season and the league enjoyed a monopoly in the arena. But with the advent of infrastructural facilities and increased investments in the industry of sport management there are multiple leagues fighting for the share of eye and heart. They fight for consumers who have a plethora of other entertainment options to select from. Thus the competition in not limited to just the sports industry but is with the larger entertainment industry (Grauer, 1989). The one thing that makes professional sports appealing to the audiences is the uncertainty of the results. The adrenaline rush that the spectator experiences with every passing minute is dramatic and cannot be derived from staged content. â€Å"Like other forms of entertainment, sport offers a utopia, a world where everything is simple, dramatic and exciting, and euphoria is always a possibility Sport entertains, but can also frustrate, annoy and depress. But it is this very uncertainty that gives its unpredictable joys their characteristic intensity (Whannel,1992, p. 199)†. The intensity of appeal and engagement with the sport is further enhanced by the association that an individual has with the sport and if there are stakes that he has in the outcome. The concept of Basking in Reflected Glory(BRIG) talks about the highest degree of association where a fan is a loyal even if the team does not perform well(Cialdini, 1976). Initially the sports leagues were owned by individuals or entrepreneurs but with the growing popularity it has achieved the status of an industry and has been successful in attracting corporate and has taken a more formal structure than a mere source of entertainment. It is due to the involvement of these corporations outside the realm of professional sports management that has brought in newer revenue streams like merchandizing and sponsorships. This model of corporate ownership of a league or a club was started in the USA and was later adopted by the leagues in the continents of Europe and Australia. The biggest advantage of this is that the teams are backed by deep pockets and investment into a team is a part of the investment portfolio of the corporation and not the main business area. Companies like Blockbuster, Disney and Turner from the North American industry of entertainment and broadcasting have benefitted from their presence in professional sports (Cousens and Slack, 1996) . This has also helped Rupert Murdoch to extend his empire across the globe. This has also helped in attracting better players as the salaries are far better, improved facilities to train and huge advertising expenditures to build the fan base. The corporations are not buying into the uncertainty of the game by owning a team but are using the reputation of the team to fuel their interests. For example the treaty between FOX network and the National Football League was not really a profitable venture for the broadcast network as it had to overbid to acquire the rights but as Murdoch puts it, â€Å"it has made [FOX] a real network in the US†(Swift, 1995). Globalization of the Leagues â€Å"Professional sports leagues are now a part of the powerful recreation and entertainment sector of the economy. In addition, sports have â€Å"delocalised†; the global marketplace has made sports less attached to specific places, particularly those which have world-wide appeal, such as football and basketball (Euchner, 1993)†. Satellite TV and Internet has sped up the delocalization of professional sports by making the content available across the globe in real time. The total income of the â€Å"Big 5† football leagues in Europe in the year 2005-06 was  £12.6 billion ($18.54 billion) (Deloitte and Touche 2007), out of which the Barclays English Premier League(EPL) was the largest contributor, generating revenues as high as à ¢Ã¢â‚¬Å¡Ã‚ ¬ 2 billion. The most sought after customers of the industry would be the fans as they are loyal and facilitate generating the revenues required to rope in the best players and management. The media analysts refer the players, the clubs and the leagues as the â€Å"brand† (Globalisation of the league, Dr. Bridgewater, 2007). The brands in this industry are not same as the rest but there are strategies that remain the same. When a FMCG brand has to be made global, what companies generally do is start operations in the country where they would like to have a presence. Similarly, the leagues involve other nations or players that have a different nationality to increase the audience base which in turn would lead to building up the fan base which constitutes the target segment for the merchandise. For example the National Football League (NFL) in the USA announced the first competitive game between the Miami Dolphins and the New York Giants in October 2007, more than a 50,000 tickets were sold within 3 days of the announcement. The buyers comprised of local and expatriate fans. This is representative of the fact that there is huge potential in this industry sector. The number of â€Å"E Loyals†- people who dont hold a season ticket or have been to watch a live match but support the game and the club as they have been exposed to it online or on TV- has been rising in the last few years. They are a segment that is as likely to buy the merchandise as a fan who is a regular at the stadium. Pennants, caps, shirts, flags, bands and other team branded articles are what have led to an increase in the revenues and facilitated penetration in other geographic markets (Cousens and Slack, 1996). English Premier League (EPL) -A Case Study English Premier League is a leading association of professional football clubs in the European Union. It has 20 clubs that play in the league every year and follows the system of relegation. Each of these clubs is a shareholder to the league. The EPL came into existence in 1992 when the First Division in the Football League decided to part ways from the Football League as it had struck a lucrative deal for television broadcast rights. It has the largest revenues in the football arena, close to a $4mn in 2007-08. It is perceived to be more glamorous, entertaining and action centred as compared to the rest of the European Leagues like the Serie A and La Liga in Spain. Premier League has undoubtedly grown to be a global brand. The global fan base of the leading international football brands such as Real Madrid and Manchester United runs in millions of British Pounds and â€Å"shows no sign of waning† (Deloitte â€Å"Football Money League†,2008) What is it that determines a persons identification with a club? A Research conducted in 2002 has identified 5 important factors that govern the association of fans with the team. These are primarily the support that the team gathers at the venue the management of the team the traditions, values, legacy that it entails the social entertainment factor i.e. the fan community that it h

MacDonalds The Princess and the Goblin Essays -- MacDonald Princess G

MacDonald's The Princess and the Goblin The Princess and the Goblin is a story about self-realisation and the expansion of limits. The princess, Irene, is able to come to certain conclusions about herself with the help of her grandmother, who lives in the attic upstairs in the palace. The grandmother guides Irene through her rite of passage into adulthood, and helps to bring the princess and Curdie together in the end. However, the reader never really knows whether the grandmother even exists, and it is this uncertainty that causes the reader to question whether she is a personification of a force within Irene that is driving her to achieve all that she does. There are many elements of fairy tales that exist within the grandmother's world and Irene's relationship with her grandmother and her nurse, Lootie. Archetypes such as the attic, birds, the moon, and fire exist within her grandmother's world and archetypes such as the underground exist within the world she guides Irene through. The grandmother embodies characteristic s of the good witch with supernatural powers, who guides Irene on her journey, while Lootie embodies characteristics of a wicked witch, who hinders her right of passage into adulthood. Irene's first encounter with her grandmother is one of ambivalence, which parallels the stage of puberty she is in. This is the stage of her journey when she is not sure how far from the safety of her mother figure, the nurse, she should wander. Irene does not stay very long with her grandmother, as she is not fully ready to leave childhood. There are elements of Charles Perrault's Little Red Riding Hood and The Sleeping Beauty in the Wood in Irene's first visit with her grandmother. Her discovery of the grandmother is very... ...hat exist in this story follow the fairy tale tradition. The princess is transformed into a young woman with the aid of a helper. This helper is her grandmother, who gives her the tools to cut the invisible thread, and be led by her own powers. The princess discovers another world beyond her nursery and the walls of the palace that becomes more and more real every time she lets go of someone's hand. Bibliography MacDonald, George. The Princess and the Goblin. London: Penguin Books Ltd., 1996 Perrault, Charles. "Little Red Riding Hood." in Folk & Fairy Tales. Eds. Martin Hallett and Barbara Karasek. 2nd edition. Peterborough, Ontario: Broadview Press Ltd., 1996. 25-27. Perrault, Charles. "The Sleeping Beauty in the Wood." in Folk & Fairy Tales. Eds. Martin Hallett and Barbara Karasek. 2nd edition. Peterborough, Ontario: Broadview Press Ltd., 1996. 40-48.